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MBAexpress: Masterful Marketing MBAexpress: Masterful Marketing

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Cost: $35.00 (USD)
Credits: 1
Estimated Length: 1 hour(s)
Enrollment Valid For: 12 months

Description

You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.  

Objectives

Upon completion of this course, participants will be able to:

  • Illustrate the marketing value by investing in their people

  • Identify how business professionals are differentiating themselves in the market place

  • Describe ways to strengthen business relationships

  • Recognize ways to determine ROI when using social media 

Major Topics:  

  • Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)

  • Recognize that you are in the people business first and it's people who create the relationships that that drive revenue

  • Discuss the differences between the various social media platforms 

Field of Study:  Marketing 

Recommended CPE Credit Hours:  1.0 

Course Level: Basic 

Prerequisites:  None 

Designed For: CPAs, corporate finance teams, business leaders and other financial professionals 

Instructor:  Peter Margaritis, CPA, CGMA, MAc

Publish Date:  07/01/2016

Expert

Peter Margaritis, CPA, CGMA, MAc

As the Chief "Edutainment" Officer for Peter A. Margaritis, LLC, Mr. Margaritis’s primary role is to help business leaders strengthen their business success skills. For some clients, that means helping their team hone technical skills, like U.S. Generally Accepted Accounting Principles (U.S. GAAP) or International Financial Reporting Standards (IFRS). For some clients, it may mean working to develop non-technical, professional skills training, like presentation, business development, and leadership skills. With every client, the goal is the same: help the team improve their skills to improve business results. 

Over the past 30 years in business, Mr. Margaritis has managed, recruited, developed, hired and fired – all to develop successful teams. He has sold products ranging from bank loans to corporate incentive certificates. In addition, he has created compensation matrixes, analyzed financial statements, and designed and delivered accounting and professional skills courses. 

Beyond that, Mr. Margaritis has performed stand-up and improvisational comedy. He has delivered over 80 seminars, conferences, and workshops as a speaker and trainer. His presentations cover subject matter both technical and non-technical for clients that include Fortune 500 companies, large and national regional accounting firms, state CPA associations and the American Institute of CPAs. 

Mr. Margaritis’s credentials include a BA from University of Kentucky and a Master’s in Accounting from Case Western Reserve University. He is a CPA and Certified Global Management Accountant with a certificate in IFRS from the Institute of Chartered Accountant in England in Wales. He currently serves on the faculty of Ohio Dominican University and the University of Maryland at University College. He has worked for companies such as Price Waterhouse, Victoria’s Secret Catalogue (not as a model), Gap Inc. Direct, Barnett Bank, C & S National Bank, Columbus State Community College, and Franklin University. Mr. Margaritis is a member of the American Institute of CPAs governing council and a past chair of the executive board of directors of the Ohio Society of CPAs, and is an active member of the National Speakers Association. He is also affiliated with the Business Learning Institute out of Towson, MD. His education and experience have taught him that every business benefits from ongoing skills development.  

Lessons

  1. MBAexpress: Masterful Marketing (Online Lesson)

Certificates

  1. MBAexpress: Masterful Marketing
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