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Ethics: Why We Stray: A Different Look at Ethical Decision-MakingEthics: Why We Stray: A Different Look at Ethical Decision-Making

$75.00 (USD)

What was he thinking? Have you ever wondered that in the wake of an ethical breech by a previously respected person often, the unethical action is hard to believe much less explain because the conditions that contribute to unethical behavior are far from clear. These subtle factors are the “danger zones” that ethical practitioners – and especially leaders – need to recognize in themselves, their firms and their clients. 

This course explores the tangled paths to ethical problems. It is designed to sensitize you to the subtle traps and to suggest strategies to avoid or extricate yourself from them – whether they are internal, cultural, organizational or societal. The course is taught by, a BLI Senior Fellow, marketing consultant, and a faculty member at the Johns Hopkins Carey Business School.           

Credits: 2
Estimated Length: 2 hour(s)
Valid for: 12 Month(s)


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Online Lesson1. Ethics: Why We Stray: A Different Look at Ethical Decision-Making -


Upon completion of this course, participants will be able to:

  • Define ethics

  • Recognize the factors that are the catalyst for unethical behavior and identify strategies to avoid them

  • Recognize the power of purpose in ethical decision-making 

Major Topics:  

  • The Amygdala Made Me Do It” – Adventures Along the Brain’s Low Road

  • “That’s Not the Way We Do It Here” – Classic Cultural Pitfalls

  • “How Do You Know That” – The Assumption Trap

  • Fear, Confusion, Hesitation and Surprise: The Four Poisons of the Mind

  • Step by Step into the Big Muddy – The Vietnam Syndrome

  • Paving the Path to Hell: Unintended Consequences

  • “This Phone Call Never Happened” – Confidentiality and Secrecy 

Field of Study:  Ethics - Behavioral 

Recommended CPE Credit Hours:  2.0 

Course Level: Basic 

Prerequisites:  None 

Designed For: Anyone who might wrestle with ethical issues, especially anyone in a leadership role 

Instructor: Greg Conderacci 

Publication Year: 2017

Expiration Date: Course content is reviewed annually and revised with neccessary changes or else the course is removed.


Greg's Biography:

For more than four decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive and more rewarding lives.

He is the author of Getting UP! Supercharging Your Personal Energy, which shares his high-energy secrets to accomplish more in less time, reduce stress and achieve work-life balance.

A Senior Fellow with the Business Learning Institute, his training focuses on key success skills like time/personal energy management, ethics, leadership, business development, and effective speaking and writing. He also teaches marketing at the Bloomberg School of Public Health at Johns Hopkins University.

As an ultra-long-distance bicycle rider, he has ridden coast-to-coast in 18 days, averaging 150 miles a day. He qualified for Race Across America (the equivalent of qualifying for the Boston Marathon for runners) by riding 500 miles in under 40 hours. He has twice completed the 750-mile Paris-Brest-Paris Randonnee (one of the world’s oldest cycling events).

His firm, Good Ground Consulting LLC, helps professional and financial services companies answer clients’ key questions like: “Why should I trust you?”, “Why should I do business with you?” and “How are you any different from the rest?”.

Greg was Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank) responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training. He also was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic and Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations.

Early in his career, as a reporter for The Wall Street Journal, Greg covered the economy from the paper’s Washington Bureau and the auto industry from Detroit. Later, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen (which hosted the Pope on his visit to Baltimore).

A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Masters in Public Policy from Harvard University. He has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania.

Greg Conderacci
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