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Scratching Your NicheScratching Your Niche

$35.00 (USD)

Can you use social media to boost your personal brand and turn yourself into a thought leader?  We are all experts at something that someone wants to know.  Now you have access to powerful social media tools so that you can share your knowledge and be branded as a thought leader. 

In this 1-hour course, Bill Sheridan will show you step-by-step ways to use powerful social media tools to develop what really matters-- real relationships sharing worthwhile ideas. 

Credits: 1
Estimated Length: 1 hour(s)
Valid for: 12 Month(s)


Name View Schedule
Online Lesson1. Scratching Your Niche -


Upon completion of this course, participants will be able to:

  • Recognize key assets of using social media
  • List do's and don’t’s when writing for building relationships and networks 

Major Topics:  

  • Becoming indispensable
  • Circles of gifts
  • Broadcasting tools
  • Being a listening agent
  • Networking
  • Social filters
  • Everyone is an expert
  • Personal branding   

Field of Study:  Communications and Marketing 

Recommended CPE Credit Hours:  1.0 

Course Level: Basic 

Prerequisites:  None 

Designed For: CPAs who want to know more about the benefits of using social media tools for blogging and developing their brand. 

Instructor:  Bill Sheridan 

Publication Year:  2017

Expiration Date:  Course content is reviewed annually and revised with neccessary changes or else the course is removed.


Bill's Biography:

Bill Sheridan is a knowledge hunter, content curator, lifelong learner, and the Maryland Association of CPAs’ chief communications officer, editor, and resident social media cheerleader. He is the creator and co-author of the association’s acclaimed blog, CPA Success. Bill also produces the MACPA’s podcast, CPA Spotlight, and oversees the association’s numerous social networks.

All of that socializing is paying off. CPA Success has appeared on numerous “top accounting blogs” lists, and Bill’s Klout score has earned him the No. 2 spot on SavvySME’s list of the top accounting influencers in the world.

Bill speaks regularly to CPAs and association groups on what the future holds for learning, leadership and the profession, and on the strategic uses of social media and the future of communication. He has been featured at the National Association of State Boards of Accountancy’s CPE Conference and its International Conference; the AICPA’s Digital CPA Conference; the first-ever CCH Small Firms Conference; the CCH User Conference; SleeterCon; and XeroCon. He delivers frequent presentations on behalf of the Business Learning Institute and is a certified Insights to Action facilitator.

Bill also is the author of “Look, Lead, Love, Learn: Four Steps to Better Business, a Better Life — and Conquering Complexity in the Process.” The book is a compilation of popular posts from the MACPA’s blog, CPA Success, and is the basis of a presentation and webcast by the same name.

A journalist by trade, Bill oversees the MACPA’s online and print content. His articles about the MACPA and the CPA profession have appeared in the Journal of Accountancy, Associations Now and SmartCEO.
He is a graduate of the State University of New York at Buffalo. In 2010, he earned the Certified Association Executive designation from the American Society of Association Executives.
Mr. Sheridan is inspired by and in awe of his wife, Alison, and their daughter, Molly. They live in St. Louis, Mo.

Follow Bill:

  • Twitter: Twitter.com/BillSheridan
  • Facebook: Facebook.com/BillSheridan
  • LinkedIn: LinkedIn.com/in/BillDSheridan
  • SlideShare: SlideShare.net/BillSheridan
Bill Sheridan, CAE
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